The Marketing Plan

It is the end of the year a new year is fast approaching. As a new calendar year starts so to should your new marketing plan.

You may have different sorts of marketing you need, however I'm looking today at the calendar for marketing to current customers and generating new leads for new customers.

A customer is the result of a lead and with good marketing you can have great conversion rates. (to be discussed another time)

Plan and prepare how you will market to customers. Will this be with flyers, twitter, facebook, newspaper, yellowpages etc. This goes in your business plan.

Your marketing calendar maybe split into months or seasons, but should include some of the below to current and past customers.
- Send out Happy New Year cards to all existing customers present and past.
- Letter/Newsletter to current customers
- Promotion to a friend/referral rewards
- Thank you notes to customers
- Easter and Christmas gifts to customers
- Offer gift cards

To generate new leads you will need to look at your marketing methods and maybe include.
- Targeting special areas: schools, medical centers
- Introduction letter to real estates
- Spring Cleaning flyers to neighborhood
- Door knocking
- Car Signage
- Signs at jobs
- Twitter
- Facebook
- Search Engines

Plan your marketing plan according to the season. For example:
January (New Year)
- Send Happy New Year Card to past and present customers
- Advertise on 'True Local'
February (School starts)
- Request referrals from current customers
- Advertise in local school newsletter
March
- Promote value added services to customers, oven cleans, window cleaning.

Once you've written your plan be sure to work the plan.