Nearly every business today decides on a logo and colour scheme for use in their promotional material. This is the image for your business and someone needs to ensure that it is the same image used throughout the business.
- business cards
- Signs
- Letter heads
- Brochures
- Uniforms
- etc......
As your business grows and more hands help out the image begins to change, details and names change, someone needs to take control of your business image as you want people to see your image and know your name.
Make sure the the logo you use is the same format each time you use it.
Make sure the colours are consistent.
Make sure the same font is used each time.
Make sue the address,telephone number etc are consistent in each advertisement.
Keep copies of all your promotional material and advertisements to form a historical library.
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