Ask for the sale

A big mistake is not asking for the sale, closing the deal, booking the appointment.

We can go through the process, the quote, giving up our time and taking up theirs but if we do not ask for their business......was it worth it. Your potential customer may stay just that a potential customer.

Asking for the business is not pushy, it is merely assisting with a decision. Asking needs to be done in a positive way to be sold, if asked in a negative manner, the business is lost.

Recently I made that error and said "although we are more expensive than others we do have insurance, ......." Naturally this potential customer is shopping around.
To ask for the sale I should have said "all our staff are fully insured, bring along their own equipment and are security screened. We have a Tuesday or Wednesday available which day suits you?"

Be prepared to book the appointment, ask for the sale.